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McDonald's Ba Da Ba Ba Ba
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About the McDonald's Ba Da Ba Ba Ba sound
Five notes, hummed rather than sung, and roughly a billion people can identify them instantly. The I'm Lovin' It sonic logo launched in 2003 with Justin Timberlake attached to the campaign and Pusha T among the writers credited with the hook, which remains one of the great pieces of pop trivia. It is a masterclass in audio branding: short enough to survive any edit, wordless enough to work in every market. The internet now attaches it to anything worth loving: good food, good news, and decisions made confidently at three in the morning.
OriginMcDonald's 'I'm Lovin' It' sonic logo.
Tags
- #mcdonalds
- #jingle
- #im-lovin-it
- #brand
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